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Cookie Policy

Last updated May 13, 2024

This Cookie Policy explains how Wildings Solicitors LLP (“Company,” “we,” “us,” and “our“) uses cookies and similar technologies to recognise you when you visit our website at https://wildings-solicitors.co.uk (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Wildings Solicitors LLP) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit): 

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name: __cf_bm

Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.

Provider: .hsforms.com

Service: CloudFlare View Service Privacy Policy

Type: http_cookie Expires in: 30 minutes 

Name: rc::a

Purpose: Used to track and analyse user behaviour to distinguish humans fr om bots or automated software.

Provider: www.google.com

Service: reCAPTCHA 

Type: html_local_storage

Expires in: persistent 

Name: __cf_bm

Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.

Provider: .hubspot.com

Service: CloudFlare View Service Privacy Policy 

Type: http_cookie

Expires in: 30 minutes

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. 

Name: MR
Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.
Provider: .c.clarity.ms
Service: Microsoft View Service Privacy Policy
Type: server_cookie
Expires in: 7 days

Name: MR
Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.
Provider: .c.bing.com
Service: Microsoft Service Privacy Policy
Type: server_cookie
Expires in: 7 days

Name: yt-remote-connected-devices
Purpose: Stores a list of connected devices for YouTube
Provider: www.youtube.com
Service: YouTube View Service Privacy Policy
Type: html_local_storage
Expires in: persistent

Name: ytidb::LAST_RESULT_ENTRY_KEY
Purpose: Stores the last result entry key used by YouTube
Provider: www.youtube.com
Service: YouTube View Service Privacy Policy
Type: html_local_storage
Expires in: persistent

Name: yt-remote-device-id
Purpose: Stores a unique ID for the user’s device for YouTube
Provider: www.youtube.com
Service: YouTube View Service Privacy Policy
Type: html_local_storage
Expires in: persistent

Name: SM
Purpose: Session cookie used to collect anonymous information on how visitors use a site to help im prove their experience and for better target ads.
Provider: .c.clarity.ms
Service: ChanelAdvisor View Service Privacy Policy
Type: server_cookie
Expires in: session

Analytics and customisation cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you.

Name: _ga
Purpose: Records a particular ID used to come up with data about website usage by the user Provider: .wildings-solicitors.co.uk
Service: Google Analytics View Service Privacy Policy
Type: http_cookie
Expires in: 1 year 1 month 4 days

Name: _clsk
Purpose: Connects multiple page views by a user into a single Clarity session recording
Provider: .wildings-solicitors.co.uk
Service: Microsoft Clarity View Service Privacy Policy
Type: http_cookie
Expires in: 23 hours 59 minutes

Name: NID
Purpose: Set by Google to set a unique user ID to remember user preferences. Persistent cookie that stays for 182 days Provider: .google.com
Service: Google View Service Privacy Policy
Type: server_cookie
Expires in: 6 months

Name: hssrc
Purpose: Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. Provider: .wildings-solicitors.co.uk
Service: HubSpot View Service Privacy Policy
Type: http_cookie
Expires in: session

Name: 948872377
Provider: www.google.com
Type: pixel_tracker
Expires in: session

Name: _gid
Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider: wildings-solicitors.co.uk
Service: Google Analytics View Service Privacy Policy
Type: http_cookie
Expires in: 23 hours 59 minutes

Name: MUID
Purpose: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
Provider: .bing.com
Service: Bing Analytics View Service Privacy Policy
Type: http_cookie
Expires in: 1 year 24 days

Name: tracking
Provider: api.hubspot.com
Type: pixel_tracker
Expires in: session

Name: _ga_#
Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions Provider: wildings-solicitors.co.uk
Service: Google Analytics View Service Privacy Policy
Type: http_cookie
Expires in: 1 year 1 month 4 days

Name: gat#
Purpose: Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
Provider: .wildings-solicitors.co.uk
Service: Google Analytics View Service Privacy Policy
Type: http_cookie
Expires in: less than 1 minute

Name: CLID
Purpose: Identifies the first-time Clarity saw this user on any site using Clarity
Provider: www.clarity.ms
Service: Microsoft Clarity View Service Privacy Policy
Type: server_cookie
Expires in: 11 months 30 days

Name: _hssc
Purpose: This cookie keeps track of sessions.
Provider: wildings-solicitors.co.uk
Service: HubSpot View Service Privacy Policy
Type: http_cookie
Expires in: 29 minutes

Name: ptq.gif
Purpose: Records anonymous page view data
Provider: track-eu1.hubspot.com
Service: HubSpot View Service Privacy Policy
Type: pixel_tracker
Expires in: session

Name: MUID
Purpose: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years Provider: .clarity.ms
Service: Bing Analytics View Service Privacy Policy
Type: http_cookie
Expires in: 1 year 24 days

Name: clck
Purpose: Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID
Provider: .wildings-solicitors.co.uk
Service: Microsoft Clarity View Service Privacy Policy
Type: http_cookie
Expires in: 11 months 30 days

Name: #collect
Purpose: Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker typ e cookie whose activity lasts within the browsing session.
Provider: www.google-analytics.com
Service: Google Analytics View Service Privacy Policy
Type: pixel_tracker
Expires in: session

Name: hubspotutk
Purpose: This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
Provider: .wildings-solicitors.co.uk
Service: HubSpot View Service Privacy Policy
Type: http_cookie
Expires in: 5 months 27 days

Name:_hste
Purpose: The main cookie for tracking visitors.
Provider: wildings-solicitors.co.uk
Service: HubSpot View Service Privacy Policy
Type: http_cookie
Expires in: 5 months 27 days

Name: counters.gif
Provider: forms-eu1.hsforms.com
Type: pixel_tracker
Expires in: session

Name: PREF
Purpose: A session cookie used to check user preferences and browser settings so as to properly tailor content for them
Provider: .youtube.com
Service: Google View Service Privacy Policy
Type: server_cookie
Expires in: 8 months

Name: c.gif
Provider: c.clarity.ms
Type: pixel_tracker
Expires in: session

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: test_cookie

Purpose: A session cookie used to check if the user’s browser supports cookies.

Provider: .doubleclick.net

Service: DoubleClick View Service Privacy Policy

Type: server_cookie

Expires in: 15 minutes

Name: landing

Purpose: Used to track user interactions with online advertisements

Provider: googleads.g.doubleclick.net

Service: DoubleClick View Service Privacy Policy

Type: pixel_tracker

Expires in: session

Name: IDE

Purpose: Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years. Provider: .doubleclick.net

Service: DoubleClick View Service Privacy Policy

Type: server_cookie

Expires in: 1 year 11 months 29 days

Name: SRM B

Purpose: Atlast Adserver used in conjunction with Bing services. Expires after 180 days

Provider: .c.bing.com

Service: Atlas View Service Privacy Policy

Type: server_cookie

Expires in: 1 year 24 days

Name: ANONCHK

Purpose: Used by Bing as a unique user identifier for users seeing bing ads

Provider: .c.clarity.ms

Service: Bing View Service Privacy Policy

Type: server_cookie

Expires in: 10 minutes

Name: YSC

Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combina tion with SID to verify Google user account and most recent login time.

Provider: .youtube.com

Service: YouTube View Service Privacy Policy

Type: server_cookie

Expires in: session

Name: gcl_au

Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

Provider: wildings-solicitors.co.uk

Service: Google AdSense View Service Privacy Policy

Type: http_cookie

Expires in: 2 months 29 days

Name: VISITOR_INFO1_LIVE

Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combina tion with SID to verify Google user account and most recent login time.

Provider: .youtube.com

Service: YouTube View Service Privacy Policy

Type: server_cookie

Expires in: 5 months 27 days

Name: ga-audiences

Purpose: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites Provider: www.google.com

Service: AdWords View Service Privacy Policy

Type: pixel_tracker

Expires in: session

Unclassified cookies:

These are cookies that have not yet been categorised. We are in the process of classifying these cookies with the help of their providers.

Name: wpEmojiSettingsSupports 

Provider: wildings-solicitors.co.uk

Type: html_session_storage Expires in: session

Name: _cfuvid

Provider: .hsforms.com

Type: server_cookie

Expires in: session

Name: Priority

Provider: c.bing.com

Type: server_cookie

Expires in: session

Name: _cfuvid

Provider: .hubspot.com

Type: server_cookie

Expires in: session

Name: Priority

Provider: c.clarity.ms

Type: server_cookie

Expires in: session

Name: VISITOR_PRIVACY_METADATA

Provider: .youtube.com

Type: server_cookie

Expires in: 5 months 27 days

Name: yt-player-headers-readable

Provider: www.youtube.com

Type: html_local_storage

Expires in: persistent

Name: _citk

Provider: wildings-solicitors.co.uk

Type: html_session_storage

Expires in: session

Name: elementor

Provider: wildings-solicitors.co.uk

Type: html_local_storage

Expires in: persistent

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:

Chrome
Internet Explorer
Firefox
Safari
Edge
Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

Digital Advertising Alliance
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance 

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention, and other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at info@wildings-solicitors.co.uk or by post to:

Wildings Solicitors LLP

Washwood Heath Rd, Birmingham B8 2NG, UK

England B8 2NG United Kingdom