The goodwill of your business—its reputation, brand, and customer base—is often its most valuable asset. Our expert solicitors draft ironclad legal agreements to ensure you successfully transfer this value and protect your interests during a business sale.
Goodwill is the intangible value you have built. When a buyer acquires your business, they are paying for its potential to continue generating profit. Our role is to legally define and transfer this value.
The established name, customer trust, and market standing you have worked for years to build.
Protect Your BrandThe loyal customers, client lists, and recurring revenue streams that make the business profitable from day one for the new owner.
Transfer Your ClientsWe use a bespoke Deed of Assignment of Goodwill to legally transfer these assets and protect both parties.
Draft Your Agreement
A business sale is a major life event. Our partner-led team has the commercial acumen and technical expertise to ensure the transaction is structured to protect your legacy and your financial interests.
We draft ironclad Deeds of Assignment tailored to your specific business, ensuring all aspects of your goodwill are clearly defined and legally transferred.
We manage the goodwill transfer as part of the overall business sale, ensuring it works seamlessly with the property and asset agreements.
We draft enforceable non-compete and non-solicitation clauses to prevent the seller from devaluing the goodwill you have just purchased.
"I have been using Wildlings Solicitors for the last 5 years for all my business needs. From leases to acquisitions, I have always found them to be extremely thorough and professional. I would highly recommend them to anyone seeking legal advice or services."
- Google Review | Business Services"Zahid from Wildlings supported me navigate a situation that I had no experience in myself. His expertise guided me and lead me to a successful outcome. I'm sincerely grateful for his knowable support and continuous attentiveness throughout the entire process. I would absolutely recommend."
- Google Review | Legal SupportGoodwill is a distinct asset from the physical property or stock. A specific Deed of Assignment of Goodwill is required to legally transfer the brand, customer data, and reputation, and to outline the restrictive covenants that protect its value.
Valuation is typically handled by accountants and is often based on a multiple of the business's turnover or profit. Our role as solicitors is to ensure this agreed value is correctly and legally documented in the sale agreements.
Yes, the sale of goodwill is typically subject to Capital Gains Tax (CGT). It is essential to get specialist advice from your accountant on the tax implications. We work alongside them to structure the deal in the most tax-efficient way possible.
These are legally binding clauses that restrict the seller from certain activities after the sale. They are essential to protect the goodwill you have just purchased and are a core part of our drafting and negotiation process.
A non-compete clause prevents the seller from setting up a competing business within a specified geographical area for a certain period of time. To be enforceable, it must be reasonable.
This clause prevents the seller from actively approaching their former customers, clients, or staff members for a specified period after the sale, protecting the customer base you have acquired.
Don't leave the most valuable part of your business sale to chance. Let our expert solicitors protect your legacy and your investment.
Request a Callback Today0330 333 8797
info@wildings-solicitors.co.uk
862-864 Washwood Heath Rd, Ward End, Birmingham, B8 2NG
Monday to Friday
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Wildings Solicitors are authorised and regulated by the Solicitors Regulation Authority (no. 552128). Wildings Solicitors is a trading name of Wildings Solicitors LLP, a limited liability partnership registered in England and Wales. Registration Number OC360274 registered office 862-864 Washwood Heath Road, Ward End, Birmingham, B8 2NG. A list of Directors is available from the registered offices. We do not accept service by email.
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